The Spec
The official identity of brat summer. The brat color code is #89CC04, a bold, saturated yellow-green used on Charli XCX's Brat album cover. This specific shade has become a global cultural phenomenon, defining the visual style of an entire generation.
Read about the full brat summer meaning here. This post contains the exact hex, RGB, and HSL values plus how to use them anywhere.
What Is the Brat Color Code?
The official brat color is a yellow-green with hex code #8ACE00. Charli XCX used this specific shade for the brat album cover, merchandise, and all official brat visual assets (use the brat generator). In RGB values it is 138, 206, 0. In CMYK it is 33, 0, 100, 19. The color sits between lime green and chartreuse - intentionally loud and slightly unsettling. If you want to use it in your own designs, copy the hex code directly: #8ACE00. Every design tool accepts this format.
Brat Color Code for Every Design Tool
Different tools use different color formats. Here are the brat color values for each:
- Canva: search "#8ACE00" in the color picker
- Photoshop: Hex #8ACE00 or RGB 138, 206, 0
- Illustrator: same as Photoshop
- Figma: paste #8ACE00 in the fill field
- CSS: color: #8ACE00; or rgb(138, 206, 0);
- Procreate: enter RGB values 138 / 206 / 0
- PowerPoint: custom color, hex value 8ACE00
The brat green hex code works identically across all platforms. The only difference is whether the tool uses a # prefix or not - Canva and Figma need it, PowerPoint does not.
Brat Color Palette - All Shades
The core brat palette uses three colors. Primary: brat green #8ACE00 - used for backgrounds and main visuals. Secondary: off-white #F5F5F0 - used for text on dark backgrounds. Accent: pure black #000000 - used for the blurred Arial font text. The brat color combination works because of maximum contrast. Neon green against black text creates the intentionally cheap, photocopied aesthetic that defines the brat visual identity. Use all three together for an authentic brat-style design.
The Official Swatch
This is the color Charli XCX used on the June 2024 Brat album cover. It became the defining visual of "brat summer" and spread across TikTok, Instagram, and fashion. It is the core of the entire movement.
To use this exact color right now, open the brat green generator. This tool ensures you never have to guess which green is the right one. While some people use fan-created variations like #C1FF00 or #8ACE00, the official color remains the most authentic choice for any serious project.
Visual Identity
Field Report
Brat green is a saturated yellow-green that sits in a unique spot on the color wheel.
It is significantly brighter than a traditional olive but much darker and more grounded than a neon lime. The color provides exceptionally high contrast against black or white text, making it perfect for typography-heavy designs. It reads as "loud" and intentional, with nothing subtle about its presence in a layout. On screen, it appears almost fluorescent, especially on high-quality OLED displays. It is closer to a classic chartreuse than it is to a pure lime green. This specific intensity is why it works so well for the aesthetic.
The Phenomenon
Pure Minimalism
Charli XCX released Brat on June 7, 2024. The album cover was just the word "brat" in lowercase Arial on this green background. That extreme minimalism made the color itself the entire identity.
Viral Adaptation
Fans started recreating it immediately, replacing the word "brat" with their own names and phrases. It became a template for self-expression. It felt honest, DIY, and accessible.
Political Legacy
The trend even reached the highest levels of politics. The Kamala Harris presidential campaign adopted the aesthetic when Charli XCX posted "kamala IS brat." This took the color into mainstream news coverage and cemented its legacy.
The Palette
While #89CC04 is THE brat color, the complete aesthetic also uses companion colors to create a full design system. Use these hex codes to keep your designs authentic.
Implementation
Official Hex: #89CC04
Use this in Canva, Figma, or our free brat generator.
Frequently Asked Questions
The brat color code is #89CC04. This is the official hex value from Charli XCX's Brat album cover, released June 2024. In RGB it is rgb(137, 204, 4) and in HSL it is hsl(80, 96%, 41%).
The RGB value of brat green is rgb(137, 204, 4). This translates to 137 red, 204 green, and 4 blue. You can enter this directly into any design software that accepts RGB color input.
Brat green (#89CC04) and standard lime green (#32CD32) are both yellow-green shades but they are different colors. Brat green is more saturated and has a stronger yellow component, which gives it that sharp, high-energy look from the album cover.
Yes. Hex color codes are not copyrightable, so you are free to use #89CC04 in any personal or commercial project. Only specific artworks and logos are protected by copyright, not color values themselves.
The brat album cover uses Arial in bold weight, set in lowercase with tight letter spacing. The combination of #89CC04 background and bold Arial text is what creates the complete brat visual identity.
The brat green hex code is #8ACE00. This is the exact color Charli XCX used for the brat album cover and all official brat visual assets. In RGB values it is 138, 206, 0.
In Canva, open the color picker and type #8ACE00 in the hex field. This gives you the exact brat green color. You can use it for backgrounds, text highlights, or any brat-style design element.
Written by iBrat Generator Team | Updated: June 2026
